Guest acquisition for wineries
Your next club members are already on the reservation.
One guest books. The whole party arrives. HMBL Partners connects you with every one of them before the visit, when they're most excited, without interrupting the experience you've worked so hard to create.
One guest books. You know who they are.
The party behind every booking
Wine lovers travel with wine lovers.
The friends, family and colleagues who come with your members and bookers share their taste, their means and their love of a great experience. They're your fastest path to new club members.
Today, they arrive anonymous and leave the same way.
of winery visits end without capturing any guest contact information.1
The right moment
No clipboard at the tasting bar.
No one wants a wine educator to interrupt a beautiful pour to ask for an email. So most guests are never asked, or are asked at the worst possible moment.
We reach your guests before they arrive, while they're anticipating the visit. Then the visit confirms the relationship instead of starting it.
What one guest is worth
Your guests are worth more than any lead you can buy.
The average cost of a stranger's email from a social ad. They've never tasted your wine.2
Expected lifetime revenue from a guest who has already toured your estate and tasted your wine.3
About 14% of winery email contacts go on to join a wine club, and the average club member is worth $2,803 over their membership. These guests were already coming. They cost you nothing to acquire.
What you get
New customers, the right moment, real revenue, no extra work.
Net-new customers, no acquisition cost
Opted-in contacts from the guests your members and bookers were already bringing. Not leads you paid for.
A welcome before they arrive
Each guest hears from you while anticipation is at its peak, so your team can focus on hospitality, not sign-up sheets.
From guest to club member
New contacts flow into your email platform, ready for the welcome, the offer and the invitation to join.
No extra work for your team
Sent from your domain, with consent built in. We monitor it every day and send you results every month.
Net-new guest contacts in six months at a premium California estate.
No ad spend. No added staff time. Guests the winery had never been able to reach before.
Pricing
Simple pricing. Obvious math.
If HMBL Welcome converts one new club member a quarter, it pays for itself twice over.4
- Free onboarding: Tock or your booking forms, Mailchimp or Klaviyo, your branding, your website
- Sent from your domain, with consent built in
- Monitored daily, with a monthly results report
- Month to month. Pay annually and get 2 months free.
Founding estates: $295/month, locked for 12 months. Five spots.
| HMBL Welcome, per year | $4,740 |
| One new club member a quarter4 members × $2,803 lifetime value | $11,212 |
| The same budget in paid social adsat $27 a lead, from people who've never visited | ~173 leads |
Every guest after that first member a quarter is upside.
Our senior team
Want more than one a quarter?
HMBL Welcome fills your list. Our hands-on senior team helps you convert it, with focused projects that raise the odds every new guest becomes a member. Priced by project, so you only buy what moves the number.
Club conversion
The offers, timing and follow-up that turn a great visit into a membership.
Email & lifecycle
Welcome series, segmentation and campaigns that keep new contacts buying.
Second-visit programs
Bring guests back to your estate, then back again with friends of their own.
in direct-to-consumer, digital and technology.
Why HMBL Partners
Senior people, hands on.
We built this program inside a working tasting room, not a software lab. HMBL Partners is a small, senior team: you work directly with the people who design and run your program, not an account manager.
Find out what your reservations are leaving on the table.
A 20-minute call. We'll estimate how many guests your reservations bring that you never meet, and what they're worth.
Book a callPrefer email? [email protected]